1. Advertiser Prominence

Allows you to represent your business on the Internet with an Advertiser Prominence on Yell.com that can be weighted to suit your business needs. There are two Advertising Prominence options to choose from in deciding what level of prominence you require: Heavyweight, or Mediumweight.

Advertiser Prominence – Heavyweight

The Heavyweight option is the highest Advertiser Prominence advert available and increases your opportunity to appear on page 1 and higher in the Yell.com search results page. It provides a business with the option to be shown ahead of Mediumweight Advertiser Prominence, and Your Profile*** (formerly Free Listing) entries.

Ideal for advertisers wanting prominence over their competitors, and with the capacity (& budget) to handle greater leads.

Advertiser Prominence – Mediumweight

The Mediumweight option is the next level of prominence below Heavyweight. It will still increase your opportunity to appear on page 1 in the search results, and provides a business with the option to be shown ahead of Your Profile entries.

Ideal for advertisers looking for leads at a competitive rate.

All Advertiser Prominence adverts include:

  • Company name with click through to your website (if required)
  • Telephone number (max 2)
  • Address*
  • Map and directions
  • 6 bullets points – 30 characters each

or

  • Free Text – 180 characters
  • Link to your Profile Page which can include the following information:
    • Company logo
    • Up to 20 photos
    • Call to action – 180 characters
    • Business description – 400 characters
    • Products/Services/More Information – 12 bullets (max. 50 characters each)
  • The option to suppress your address and/or telephone number**
  • Purchased by classification & location

How does Yell.com search work?

Keyword Search

  • The user searches for a product or service and the Yell.com search engine matches this to one or more relevant classifications. Adverts & Listings are returned in this order:
    1. Sponsored Prominence
    2. Local VIP
    3. Heavyweight Prominence
    4. Mediumweight Prominence
    5. Your Profile entries & Other relevant / nearby businesses
  • Within the fifth set of listings above, these will be sorted by relevance / location proximity (this will be done by searching the content of the listing and the advertiser’s website as well the address of the listing)

Company Name Search

  • The user searches for a company name and results are displayed for exact and possible company matches
  • Where two adverts are equally relevant Yell.com will display the advertiser above Your Profile.

What locations will my Prominence advert cover?

  • Your advert will be returned for users who search for your purchased classification in the location terms that you have purchased.
  • Prominence is available for specific location search terms. Advertisers should be aware that (for example), the purchase of Prominence for a particular town relates to searches for the name of that town, and not more granular enquiries, such as a postcode relating to that town. The availability of place names (including postcodes) as search terms for Prominence purchase is limited to those that, based upon historic search data, are searched for with sufficient frequency by users as to represent a genuine opportunity for advertisers.

Rules

  • Available on 12 month contract
  • Logo must be your company’s logo
  • Photos must show your company’s premises, products or services. Trade association logos can be used as photos, if the advertiser is a member of that association
  • Images must be uploaded by the advertiser via self service through marketing.hibu.co.uk
  • hibu does not provide a design service for the graphical element of this advertisement
  • If the address is suppressed, either a phone number or URL must be present. If both address and phone number are suppressed, a URL must be present
  • If your advert is shown in a purchased location which your branch is not physically located, then your address will be replaced with a “we serve location” statement.
  • The address will still be available in the Profile Page (under maps & directions).
  • Each location and classification advert can contain unique content and bullet points, and can link to a unique URL
  • If a link to a website is included, it must be live at the point of sale or have a good quality holding page
  • Links must allow users to return to Yell.com by clicking on the back button on their browser
  • A minimum of 3 bullet points or one sentence is required
  • The copyright and all intellectual property rights for all reference material supplied must be owned by or licensed to the advertising company
  • Please note that the Consumer Credit Act may apply – please ask one of our Sales People or see the Advertisement Policy, a copy of which can be accessed on

    http://marketing.hibu.co.uk/legal/advertising-policies.html

The screenshots are provided as an illustration and hibu reserves the right to change its design at any time.

 

2. Local VIP

A Local VIP advert is an effective way of getting geographically targeted leads for your business.

Featuring all your company contact details, as well as 6 bullet points of vital information about your products or services, Local VIP gives potential customers the information they need about your business. Additionally, Local VIP includes a Profile Page which allows you to provide considerably more information about your business, including logo and photos.

A Local VIP advert enables you to target the customers you want to attract by choosing the classification and area you wish to appear in.

This is a limited inventory product as there is only position available per classification and per area. Local VIP adverts appear above all Advertiser Prominence adverts and Your Profile entries on the Yell.com search results page for local searches, for example, towns like . Cardiff and Sunderland.

A Local VIP advert includes:

·         Company name with click through to your website (if required)

·         Telephone number (max 2)

·         Address*

·         Map and directions

·         6 bullets points – 30 characters each

or

·         Free Text – 180 characters

·         Link to your Profile Page which the following can be included:

o    Company logo

o    Up to 20 photos

o    Call to action – 180 characters

o    Business description – 400 characters

o    Products/Services/More Information – 12 bullets (max. 50 characters each)

·         The option to suppress your address and/or telephone number **

·         One local area – please ask one of our  Sales People  for the list of location terms that your Local VIP advert will be returned for

How does Yell.com search work?

Keyword Search

·         The user searches for a product or service and the Yell.com search engine matches this to one or more relevant classifications.  Adverts & Listings are returned in this order:

1.       Sponsored Prominence

2.       Local VIP

3.       Heavyweight Prominence

4.       Mediumweight  Prominence

5.       Your Profile entries & Other relevant / nearby businesses

 

·         Within the fifth set of listings above, these will be sorted by relevance / location proximity (this will be done by searching the content of the listing and the advertiser’s website as well the address of the listing)

·         If a search matches several classifications or areas and multiple Local VIP adverts could be returned, we will select one Local VIP at  random.

Company Name Search

Local VIP adverts are displayed as a full advert when a user searches for them by company name (and not just Your Profile entry). This means:

·         Users see the full advert including bullet points, URL, Profile Page, Telephone Number, etc.

·         Local VIP adverts are displayed just like an Advertiser Prominence advert, so no added prominence and the “Sponsored” text will not be shown in the advert.

·         The user searches for a company name and results are displayed for exact and possible company matches

·         Where two adverts are equally relevant Yell.com will display the advertiser above a Your Profile entry.

What area will the Local VIP advert cover?

·         There are over 1,600 areas that you can choose to advertise within, you can specify the exact areas that you would like to cover. A number of areas for which Local Sponsored Prominence are available have been split to provide more granular coverage for the Local VIP product.

·         This enables you to target exactly where you would like your enquiries to come from

·         If a search matches several areas and multiple Local VIP advertscould be returned, we will select one Local VIP at random

·         Not all locations are included within the package of locations associated with a Local VIP Area. Locations included are Postcode Districts e.g. SW1, and Postal Localities e.g. Islington. All other location types are excluded e.g. street names, counties, and countries.

Rules

·         Available on 12 month contract

·         Logo must be your Company’s Logo

·         Photos must show your company’s premises, products or services. Trade association logos can be used as photos, if the advertiser is a member of that association

·         Images must be  uploaded by the advertiser via self-service through http://marketing.hibu.cco.uk

·         hibu does not provide a design service for the graphical element of this advertisement

·         If the address is suppressed, either a phone number or URL must be present. If both address and phone number are suppressed, a URL must be present

·         If your advert is shown in a purchased area which your branch is not physically located, then your address will be replaced with a “we serve location” statement. The address will still be available in the Profile Page (under maps & directions)

·         Local VIP adverts are not displayed for

o    Pages which clarify the user’s search

o    ‘Find The Closest’ searches

·         Customers do not have an automatic right to renew any Local VIP adverts

·         If a link to a website is included, it must be live at the point of sale or have a good quality holding page

·         Links must allow users to return to Yell.com by clicking on the back button on their browser

·         A minimum of 3 bullet points or one sentence is required

·         The copyright and all intellectual property rights for all reference material supplied must be owned by or licensed to the advertising company

·         Please note that the Consumer Credit Act may apply – please ask one of our  Sales People  or see the Advertisement Policy, a copy of which can be accessed on http://marketing.hibu.co.uk/legal/advertising-policies/

 

* PO Box and mailbox numbers are considered acceptable, however when included in a listing or advert, their prominence on the  Yell.com search results may be detrimentally impacted as it is not considered a standard address.

** Map suppressed if address suppressed and the address will be replaced with a “we serve location” statement. An advertisement which has an address suppressed will not be displayed on the Multi Point map, and it will be shown at the end of the search results on Proximity Searches. hibu (UK) Limited (“hibu”) will release an advertiser’s address to a third party on demand.

***Incorporates listings and profile pages.

The screenshots are provided as an illustration and hibu reserves the right to change its design at any time.

 

3. Regional Sponsored Prominence

A Regional Sponsored Prominence is an effective way of making sure that you stand out from your competition.

It appears above all the Local VIP, Advertiser Prominence adverts and Your Profile entries on the Yell.com search results page for regional searches, for example, counties like West Yorkshire and Berkshire, or larger areas such as England, Scotland, or Wales.

Featuring all your company contact details, as well as 6 bullet points of vital information about your products or services, Regional Sponsored Prominence give potential customers the information they need about your business. Additionally, Regional Sponsored Prominence includes a Profile Page which allows you to provide considerably more information about your business, including a logo and photos.

A Regional Sponsored Prominence enables you to target the customers you want to attract by choosing the classification and region you wish to appear for.

This is a limited inventory product as there are only three positions available per classification and per region – position 1 appears at the top, followed by position 2, and position 3.

A Regional Sponsored Prominence includes:

  • Company name with click through to your website (if required)
  • Telephone number (max 2)
  • Address*
  • Map and directions
  • 6 bullets points – 30 characters each

or

  • Free Text – 180 characters
  • Link to your Profile Page which can include the following information:
    • Company logo
    • Up to 20 photos
    • Call to action – 180 characters
    • Business description – 400 characters
    • Products/Services/More Information – 12 bullets (max. 50 characters each)
  • The option to suppress your address and/or telephone number **
  • One Yell.com regional area – please ask one of our Sales People for the list of location terms that your region will be returned for

How does Yell.com search work?

Keyword Search

  • The user searches for a product or service and the Yell.com search engine matches this to one or more relevant classifications. Adverts & Listings are returned in this order:
    1. Sponsored Prominence
    2. Local VIP
    3. Heavyweight Prominence
    4. Mediumweight Prominence
    5. Free Listings & Other relevant / nearby businesses
  • Within the fifth set of listings above, these will be sorted by relevance / location proximity (this will be done by searching the content of the listing and the advertiser’s website as well the address of the listing)
  • If a search matches several classifications or areas, multiple Sponsored Prominence adverts could be returned and these will randomly rotate.

Company Name Search

Sponsored Prominence adverts are displayed as a full advert when a user searches for them by company name (and not just Your Profile entry). This means:

  • Users see the full advert including bullet points, URL, Profile Page, Telephone Number, etc.
  • Sponsored Prominence adverts are displayed just like an Advertiser Prominence advert, so no added prominence and the “Sponsored” text will not be shown in the advert.
  • The user searches for a company name and results are displayed for exact and possible company matches
  • Where two adverts are equally relevant Yell.com will display the advertiser above a Your Profile entry.

What area will the Regional Sponsored Prominence cover?

  • There are over 50 areas that you can choose to advertise within, you can specify the regional areas that you would like to cover
  • This enables you to target a larger area where you would like your enquiries to come from
  • Not all location search terms are included within the package of locations associated with a Regional Coverage Area. A list of all the locations your advert will be displayed for is available on request
  • If a search matches several areas, multiple Sponsored Prominence adverts could be returned and these will randomly rotate

Rules:

  • Available on 12 month contract
  • The same advertiser cannot buy more than one Sponsored Prominence advert in the same classification and coverage area
  • Logo must be your Company’s Logo
  • Photos must show your company’s premises, products or services. Trade association logos can be used as photos, if the advertiser is a member of that association.
  • Images must be uploaded by the advertiser via self service through marketing.hibu.co.uk
  • hibu does not provide a design service for the graphical element of this advertisement
  • If the address is suppressed, either a phone number or URL must be present. If both address and phone number are suppressed, a URL must be present
  • If your advert is shown in a purchased area which your branch is not physically located, then your address will be replaced with a “we serve location” statement. The address will still be available in the Profile Page (under maps & directions)
  • Regional Sponsored Prominence adverts are not displayed for:
    • Pages which clarify the user’s search
    • ‘Find The Closest’ searches
    • Searches for locations smaller than the region e.g. towns
  • Customers do not have an automatic right to renew any Sponsored Prominence adverts
  • If a link to a website is included, it must be live at the point of sale or have a good quality holding page
  • Links must allow users to return to Yell.com by clicking on the back button on their browser
  • A minimum of 3 bullet points or one sentence is required
  • The copyright and all intellectual property rights for all reference material supplied must be owned by or licensed to the advertising company
  • Please note that the Consumer Credit Act may apply – please ask one of our Sales People or see the Advertisement Policy, a copy of which can be accessed on http://marketing.hibu.co.uk/legal/advertising-policies.html

The screenshots are provided as an illustration and hibu reserves the right to change its design at any time.

4.Local Sponsored Prominence

A Local Sponsored Prominence is an effective way of making sure that you stand out from your competition.

Featuring all your company contact details, as well as 6 bullet points of vital information about your products or services, Local Sponsored Prominence gives potential customers the information they need about your business. Additionally, Local Sponsored Prominence includes a Profile Page which allows you to provide considerably more information about your business, including logo and photos.

A Local Sponsored Prominence enables you to target the customers you want to attract by choosing the classification and area you wish to appear in.

This is a limited inventory product as there are only three positions available per classification and per area – position 1 appears at the top, followed by position 2, and position 3. Local Sponsored Prominence appear above all Local VIP, Advertiser Prominence adverts and Your Profile entries on the Yell.com search results page for local searches, for example, post towns like Bradford and Reading.

A Local Sponsored Prominence includes:

  • Company name with click through to your website (if required)
  • Telephone number (max 2)
  • Address*
  • Map and directions
  • 6 bullets points – 30 characters each

or

  • Free Text – 180 characters
  • Link to your Profile Page which the following can be included:
    • Company logo
    • Up to 20 photos
    • Call to action – 180 characters
    • Business description – 400 characters
    • Products/Services/More Information – 12 bullets (max. 50 characters each)
  • The option to suppress your address and/or telephone number**
  • One local area – please ask one of our Sales People for the list of location terms that your region will be returned for

How does Yell.com search work?

Keyword Search

  • The user searches for a product or service and the Yell.com search engine matches this to one or more relevant classifications. Adverts & Listings are returned in this order:
    1. Sponsored Prominence
    2. Local VIP
    3. Heavyweight Prominence
    4. Mediumweight Prominence
    5. Your Profile entries & Other relevant / nearby businesses
  • Within the fifth set of listings above, these will be sorted by relevance / location proximity (this will be done by searching the content of the listing and the advertiser’s website as well the address of the listing)
  • If a search matches several classifications or areas, multiple Sponsored Prominence adverts could be returned and these will randomly rotate.

Company Name Search

Sponsored Prominence adverts are displayed as a full advert when a user searches for them by company name (and not just Your Profile entry). This means:

  • Users see the full advert including bullet points, URL, Profile Page, Telephone Number, etc.
  • Sponsored Prominence adverts are displayed just like an Advertiser Prominence advert, so no added prominence and the “Sponsored” text will not be shown in the advert.
  • The user searches for a company name and results are displayed for exact and possible company matches
  • Where two adverts are equally relevant Yell.com will display the advertiser above a Your Profile entry.

What area will the Local Sponsored Prominence cover?

    • There are over 100 areas that you can choose to advertise within, you can specify the exact areas that you would like to cover
    • This enables you to target exactly where you would like your enquiries to come from
    • If a search matches several areas, multiple Sponsored Prominence adverts could be returned and these will randomly rotate
    • Not all locations are included within the package of locations associated with a Coverage Area. Locations included are Postcode Districts e.g. SW1, and Postal Localities e.g. Islington. Some Coverage Areas also include regions e.g. Central London and metropolitan cities e.g. London. All other location types are excluded e.g. street names, counties, and countries.

Rules

  • Available on 12 month contract
  • The same advertiser cannot buy more than one Sponsored Prominence advert in the same classification and coverage area
  • Logo must be your Company’s Logo
  • Photos must show your company’s premises, products or services. Trade association logos can be used as photos, if the advertiser is a member of that association.
  • Images must be uploaded by the advertiser via self service through marketing.hibu.co.uk
  • hibu does not provide a design service for the graphical element of this advertisement
  • If the address is suppressed, either a phone number or URL must be present. If both address and phone number are suppressed, a URL must be present
  • If your advert is shown in a purchased area which your branch is not physically located, then your address will be replaced with a “we serve location” statement. The address will still be available in the Profile Page (under maps & directions)
  • Sponsored Prominence adverts are not displayed for
    • Pages which clarify the user’s search
    • ‘Find The Closest’ searches
    • Searches for areas wider than a coverage area e.g. county, region or country
  • Customers do not have an automatic right to renew any Sponsored Prominence adverts
  • If a link to a website is included, it must be live at the point of sale or have a good quality holding page
  • Links must allow users to return to Yell.com by clicking on the back button on their browser
  • A minimum of 3 bullet points or one sentence is required
  • The copyright and all intellectual property rights for all reference material supplied must be owned by or licensed to the advertising company
  • Please note that the Consumer Credit Act may apply – please ask one of our Sales People or see the Advertisement Policy, a copy of which can be accessed on http://marketing.hibu.co.uk/legal/advertising-policies.html

The screenshots are provided as an illustration and hibu reserves the right to change its design at any time.

* PO Box and mailbox numbers are considered acceptable, however when included in a listing or advert, their prominence on the  Yell.com search results may be detrimentally impacted as it is not considered a standard address.

**Map suppressed if address suppressed and the address will be replaced with a “we serve location” statement. An advertisement which has an address suppressed will not be displayed on the Multi Point map, and it will be shown at the end of the search results on Proximity Searches. hibu (UK) Limited (“hibu”) will release an advertiser’s address to a third party on demand.

***Incorporates listings and profile pages.

 

Updated on 1 July 2014